Ekowise is an independent, opened project based on a combination of social aspects of eco-activism and audio-visual (art) experiments in correspondence with nature and natural elements whose effects result in positive and valuable outcomes relevant to both people and their environment.
Ekowise movement’s original idea was experimentation with the sound in order to activate new musical direction which would, through its existence, activities and expansion, help the protection and preservation of Earth’s natural goods as well as people’s healthy attitude towards nature.
In the initial phase of development of the work, the musician would use the most basic natural elements (wood, rock, water, leaves, wind, rain, etc.), either to incorporate obtained results directly into the composition or process them through audio production (sampling, audio fx, etc.), that is through analogue and digital audio units. At the beginning the very style of music is based on the fusion of ambient, dub, as well as socially engaged musical directions which would lyrically point out the negative connotations of men and modern society versus nature.
Given that previously mentioned directions already used similar techniques, a line of productivity and originality was to be drawn, thus idea was born that half of the work itself in the start of production should contain natural elements and it should transmit eco-vibes in order to fall under Ekowise label.
This is, naturally, very hard to assess because crossover, experimental and style fusion by themselves are characteristics of the new age, therefore this decision is audience’s and artist’s choice.
The most important thing is that the work itself leaves the impression of cooperation between man and his natural environment, concern for the nature, gratitude for enjoying the nature’s goods or celebration of its health.
At the beginning everything revolved around the idea of fund collecting with audio-visual engagements for preservation of river basins and other natural goods. By doing this, activist and supporters of this idea would renounce all commercial/material goods and steer them directly into visible, positive shifts and changes in environment. Artists, in return, would have new and expanded social contacts and spiritual and physical satisfaction.
Like many others, this idea too was sustainable only by the influx of private funds and other type of material but also mental “waivers” of the activist. Luckily, in this idea, that domain is reduced to minimum. Nevertheless, it is extremely important that the person who approaches the idea is well aware and satisfied with its contribution to the nature and to manifest its engagement as a sign of gratitude towards nature and everything that it represents to man.
Momentarily Ekowise is in the second phase of development, but still in its infancy which means that the project is flexible and opened for new ideas as well as for expansion. Ekowise’s goal today, aside from basic principals and key elements from the very start and unlike the original idea, is expansion of the movement, connection with green artists and aware eco movements. Respectively, the goal is creation of functional, active and self-sustaining network.
Plan for the upcoming period is a start up of online portal/community and data base, online shop, and creation of Ekowise mobile application (iOS and Android platform) through which all the members will be able to follow Ekowise news, activities of our members (new acts, happenings, plans, etc.). Members will also be able to contribute to the community through specific suggestions, online meetings, and search Ekowise data base in the goal of new findings or hiring artists, thus contributing to the movement itself.
Next is the creation of unique Ekowise button/badge that could be integrated through all social online services, networks and private web pages. It would also appear on physical copies (CDs, books, magazines, etc.). Ekowise button/badge is considered one of the crucial and final items of this phase of project’s development.
Aside form all this, regular encounters and meetings of the community are planned, street actions (sharing promo material), participation in eco, art and music festivals and promotion at that, as well as support of existing eco movements, projects and communities.
Aside form the items mentioned above, the goal of the second phase of development is launching the project through available spheres of social life.
Example of symbiosis and operation of Ekowise community
After joining the movement a music producer expresses desire to launch a single, and therefore believes that the single is biased enough for the Ekowise label. The person hands a demo or master recording for consideration to the Ekowise team. After deliberation, Ekowise team decides if the single contains enough elements useful to the ecology (environment) and takes the recording for mastering and release within Ekowise circle of registered studios or individuals who posses the knowledge/equipment to complete the project.
Options to finalise the idea/project:
a. Ekowise has its own team and equipment to complete the project
b. Someone form the Ekowise community has the equipment
c. A label/studio from Ekowise network has the equipment (general costs are negotiated with the same).
Nature’s benefit in this case is...?
- Depending on the type of work (in this case, a song), the musician conveys positive messages to the world, raises people’s awareness about the value of nature or draws attention to the most pressing problems – by this people are familiarised with these problems and there is a big possibility of somebody’s reaction afterwards, or reaction of society. This opens the possibility that these problems will be solved, and in the “worst case scenario” the listeners will receive positive messages in the goal of environmental preservation.
Musician’s benefit in this case is...?
- Besides personal satisfaction and consciousness of contribution to environment and society mentioned many times so far (which should basically be the primary guideline), Ekowise incorporates and accentuates the musician on our activists list, promotes him in our own, but also our partner’s campaigns, online networks, and takes part in the booking (within Ekowise network of publishers, event organisers, festivals, etc.).
Ekowise community’s benefit in this case is...?
Besides the obvious benefit after musician’s inclusion and expansion of the community, promotion of the movement through artist’s material (mutual support), certain (settled) percentage of possible sale of the material or hiring of the musician is directed towards development of Ekowise foundation.
The rest of population’s benefit in this case is...?
People and communities not related to Ekowise network are getting a chance to listen to new music material but are also exposed to new ideas. This creates cultural shift and contributes to culture itself, which can eventually evolve into specific events or festivals useful in many ways to any community.
Ekowise will monitor, in the background, the activities of all community’s members and all work and products which artist release publicly will be ranged according to certain segments and levels of environmental commitment of the work or product (eco stars).
Whether you’re an artist/art group, ecologist/eco community/organisation or simply an eco-conscious individual, you CAN contribute daily in revival and propaganda of this idea. Specifically, look at the world from the point of view of a person which improves itself, society and nature on daily basis without harmful or negative side effects on any of the three mentioned segments. If you are willing to contribute, the least you can do is spread the word about this project over the internet, through social web networks. We thank all of you beforehand for your understanding, support and help.
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